Google 2.0 “Will Google Change?”

It’s a fact that Google was the leader of the Web 2.0 Era, setting many standards that forced the used to be market leaders to silently follow and imitate what they are doing.
Lately Google concept in email has showed the old companies’ greed, Microsoft for instance had been charging for only one Gigabyte of storage what they called premium, and even yahoo’s plus account was poor. Google gave users a quality 2 Gig plus of storage along with incredible features like POP3 and many others for free, but our old fellows felt the threat and just caught Google’s back.

The competition is getting hotter more & more; Google’s new line of Office web applications is also a tough challenge for the web 1.0 masters, but Microsoft Live is also a strong response by the Redmond monster, and promising to be significant and popular. Yahoo is striving to update their entire architecture, and they have just added integrated messenger in their website just like Google did (long time ago!), they have acquired many Web 2.0 hot stuff like Del.ici.ous and many others. But Google seems to be a little bit calm nowadays, what are they making?

Rumors are talking about a complete upgrade in Google business services model, Google is preparing an all in one small businesses service package, a domain name centered service that allow sellers to establish their services while entirely relying on Google’s services, any can use his customized email at Google’s Gmail, other endless services ranging from organizing and collaboration through Google’s Office, to marketing through Adsense & Adwords, while new unexpected services may hit the market and make a big difference like small accounting application for Google business subscribers, a PayPal like service for online payments (other than Google wallet).

But will that be enough for Google to catch more and more market share?
No matter what Google is preparing, it is facing a critical situation; the aggressive response of Web 1.0 gurus will make it a hard job. The current problem is Google regular users , those who won’t make online businesses nor have interest in Adsense or Adwords.

Google has a significant layout but seems dull when compared to the new sleek Web 2.0 styles; Yahoo for example has revamped their layout to be very wonderful & eye-catching. Microsoft has also varnished their live interface recently. Compared to the new Yahoo mail; Gmail looks very classic and even poor, something that requires a serious follow-up by the Googsters .

Some of old Yahoo, Hotmail & AOL users turned back to use their old emails as they are powerful, sleek and most of all same to Gmail, no body will be loyal to Gmail. Today’s consumers are convinced that all companies are evil and that they should pick the best offer every time.
The bottom line is Google should update their look to be more Web 2.0, acquire or cooperate with some web 2.0 entertainment vendor to compete with Microsoft and Yahoo in the entertainment field. However, it looks that the web will be a bloody battle field for a along time, and the only winner is the consumer.